Tickets to Are Media's BODfest 2022 – a network wide Are Media celebration of body positivity and self-love – are now live!
Presented by OGX® Haircare, the mini-festival has an agenda setting initiative centered around all things body confidence, body positivity and self-love.
BODfest comes as exclusive Are Media research shows eight in 10 Australian women feel dissatisfied with their bodies. More than six in 10 said it was very important for beauty and fashion brands to represent different body shapes, ethnicities, sexualities and those with disabilities.
Running across Are Media brands including The Australian Women’s Weekly, marie claire, ELLE.com.au, beautyheaven, BEAUTY/crew, bounty and Who, BODfest will encompass a range of topics from mental health, sex and relationships, inclusive fashion and beauty, and wellness to celebrate and build self-acceptance in all Australians regardless of age or identity.
"Body confidence is a social movement that advocates for embracing and accepting all definitions of beauty and body standards," said Are Media head of commercial marketing, partnerships and PR, Claudine Hall. "Our research shows that women continue to doubt their shapes and sizes, ages or the conditions they were born with."
"As Australia’s leading content company for women, reaching eight in ten each year, we created BODfest as a joyful celebration empowering women to love who they are," said Hall.
Author and model Emily Ratajkowski will headline the BODfest festival along with international queen of 'realistic clothing hauls' Remi Bader. Other speakers include Maria Thattil, Moana Hope, Samantha X, Vanessa Haldane, Khadija Gbla, Jules Robinson and more.
OGX® Haircare’s partnership with BODfest will be amplified across Are Media’s brands through editorial and native features, advertising, video, social media, podcasts, PR and at BODfest Live. Other sponsors include Grey Goose, Maybelline New York, and La Roche-Posay.
"OGX® is the loving brand that delivers salon quality, high performing formulas for every hair type," said OGX® Haircare's, Leia Berryman.
"Diversity and inclusivity is integral to everything we do from the range of products we make to the real, diverse people who represent and work on our brand. BODfest is a perfect platform to engage our audiences with meaningful and authentic communications and we look forward to working with the Are Media team to bring it to life."
BODfest will be held at a live event in Sydney on Saturday October 8 at Paddington Town Hall, which will also be virtually broadcast across the country, featuring live talks, tutorials, entertainment, brand activations and sampling.
Tickets are on sale now, and start at $19.15, with on-demand access available from anywhere in Australia. You can learn more and buy tickets here.
Image source: bodfest.com
