EVENT: Priceline Pharmacy's The Beauty Prescription Live

On Thursday, April 28, Priceline Pharmacy showcased the latest cult-worthy products from 50 brands – including 21 exclusive brands – to more than 170 media and influencers at The Beauty Prescription LIVE PR tradeshow event in Sydney.

Priceline Pharmacy general manager, Andrew Vidler said: “While Australians spent two years laying low from the pandemic, Priceline’s merchandise team continued scouring the globe – albeit virtually – to remain ahead of the trends. 

We’ve coveted premium brands with the latest ingredients and features, not seen anywhere else. As we celebrate our 40th birthday this year, it’s exciting to be back on a real stage showcasing Priceline as the destination for all things health and beauty.”

Priceline Pharmacy announced exclusive key launches, including number one skincare brand in the UK, No7, as well as Vital Proteins, who has just appointed celebrity Jennifer Anniston as chief creative officer.

A founders’ panel featuring Craig Schweighoffer of Boost Lab, Iris Smit of The Quick Flick and Vicki Engsall of The Jojoba Company revealed to the audience why their brands have remained firm favourites in the hearts of Australians and Priceline customers.

Other brands ranged exclusively at Priceline Pharmacy and showcased at the event included Australian Glow, Barry M, Black Leopard, Cake, Carbon Theory, Cinch, Daily Naturals, Good Dye Young, Keep It Simple Skin, Milani, Noughty, NYX Professional Makeup, ProX by Olay, Q+A Skincare, Revolution, SheaMoisture, Skin Proud, Strivectin and Tanologist.

During the event, head of marketing, Gabrielle Tully, took to the stage to share Priceline’s top sellers, new product launches and the brand’s content series The Awkward Ask with Tanya Hennessy and Priceline Pharmacist Jeyda Shiaxiates.