Australian ingestible beauty trailblazer and number one marine collagen brand, Vida Glow, celebrated its global launch with a star-studded guest list.
In attendance was Vida Glow’s founder Anna Lahey, international chart-topping singer Rita Ora, Australian musician Vera Blue, supermodels Duckie Thot and Gemma Ward, and beloved Australian model and presenter Jesinta Franklin.
Amidst the backdrop of Sydney Harbour and the iconic Opera House, guests gathered to celebrate the pioneering beauty brand’s new visual identity, ahead of international expansion. They enjoyed an experiential tour of immersive spaces and multi-sensory brand activations, followed by an intimate breakfast hosted by Anna Lahey at The Campbell's Stores, The Rocks.
Paving a new way for how the brand approaches beauty launches, the tour consisted of six multi-experience spaces that immersed guests with the unique identity of Vida Glow and it’s signature product – Marine Collagen.
Firstly guests entered ‘Pure Origins’ and experienced an immersive moment of Marine projection which conveyed the origins of Vida Glow Marine Collagen. Next guests entered the ‘Activation Lab’ a tasting experience of gastronomic micro canapés that explored Vida Glow use of active ingredients. Followed by ‘Glow Up, Show Up’ an interactive wall that allowed guests to join the Vida Glow conversation.
Next, ‘The Glow Matrix’ - an immersive installation that captured the very essence of Marine Collagens benefits. A wash of balls and orbs cascades from the ceiling, physically representing skin cells. The ‘glow’ effect of plumping skin, smoothing fine lines and improving elasticity is represented through the installation.
During ‘Life in Colour’ guests received a colour reading in a neon cylindrical dome and discovered their Vida Glow flavour colour match. The final experience was ‘Radical Beauty’, a true sensory experience with nitrogen specialists to discover Vida Glow Mocha Marine Collagen flavour.
Throughout the tour, guests were entertained with live sounds from international DJ, KLP and Sydney-based musician, MARSHES.
"I created Vida Glow because I wanted to share the real results of collagen – I didn’t imagine the global potential," said Vida Glow founder, Anna Lahey.
"Now we’re paving the way forward in every sense, from the products we formulate to the markets we reach."
"As we expand, we are taking the opportunity to evolve Vida Glow and cement ourselves as the international leaders in ingestible beauty."