Dr. Kate Jameson, a leading Australian cosmetic physician and founder of Youth Lab cosmetic clinics in West Australia, officially launched her disruptive new beauty platform, Youth Lab Direct, at an intimate dinner event held at Ursula's Paddington.
Guests enjoyed a three-course meal, while Zara Wong led Dr. Kate in a Q&A about the brands.
Youth Lab Direct is positioned as Australia's first membership-based marketplace for premium, science-led skincare. The model provides members with direct access to a curated selection of high-performance products and professional clinical guidance at exclusive, accessible 'always on' member prices.
Debuting exclusively on the platform is Youth Rx, Dr. Jameson's own cosmeceutical brand. This new range is the result of nearly two years of research, leveraging the collective expertise of her team of over 30 medical and dermal practitioners.
The brand's inaugural "The Ritual Range" features five foundational products, clinically formulated to bridge the gap between professional treatments and effective at-home care.
The launch signifies a move to empower consumers, taking the guesswork out of building a high-performance skincare regimen by offering clinically-backed, results-driven products directly to the public.
You can shop Youth Rx via Youth Lab Direct here.
Image credit: Supplied
