10 brands for the boys

Men’s grooming is set to be one of 2019’s top global trends according to Cosmetics Design. With this in mind, we’ve rounded up the best new and noteworthy products for men.

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A go-to for men, the essential range includes products catered to the specific needs of their skin. From intensive face creams to shower gels and hair styling gels, all products are vitamin-enriched to help relieve the dryness and tightness caused by shaving.

Top picks: DEEP Antiperspirant Roll-on, DEEP Face & Beard Wash, DEEP Shaving Gel

No matter your age or gender, Swisse has your health needs covered with an extensive range of premium quality vitamins, supplements, superfoods and skin care. A combination of nature and science helps deliver the best possible results.

Top picks: Ultinatal Men’s Pre-Conception Support, Mens Ultivite F1, High Strength Organic Spirulina

VS Sassoon
VS Sassoon offers a variety of quality hair clippers, facial trimmers and body groomers developed with the latest in innovative and premium technologies, for professional results at home.

Top picks: Contouring Facial Trimmer - VS7863A, The All-Rounder - VSM837A, The Diamond Precision - VSM1000A

Just For Men
Going from grey to great has never been easier. The genius Just For Men hair and moustache colourants target grey at all levels, whether you want them fully covered or gradually reduced. The Beard Care range also allows men to keep their facial hair in tip-top condition, while nourishing the skin underneath.

Top picks: Beard & Moustache Medium Brown, Control GX Grey Reducing 2-in-1 Shampoo and Conditioner, Our Best Ever Beard Oil

Fudge is a unisex brand with a range of hair care and styling products, whatever your style. The diverse, high-performance range is full of cult classics like Hair Shaper and new innovations, including Mineral Paste (on counter May) and Vinyl Pomade (on counter April).

Skin Republic
Skin Republic has an extensive range of sheet masks which target every concern you could think of.  Now the brand has a selection of products for men, from a refreshing under eye patches to a charcoal facial scrub.

Top picks: Anti-Fatigue Under Eye Patches For Men, Energising Face Mask Sheet For Men, Facial Scrub + Charcoal For Men

Electric Ink
The perfect brand for tattooed guys, Electric Ink produces specialist tattoo care products packed with active ingredients to keep skin nourished and tattoo ink looking fresh and defined, no matter how old the tattoo is.

Top picks: Daily Moisturiser, Defining Body Oil, Exfoliating Tattoo Body Wash, Vibrancy Serum

The Shiseido men range offers high quality, powerful and prestigious skincare engineered for men to revitalise, moisturise and improve roughness. The brand is one of the pioneers in the men’s anti-ageing category to bring their skincare routine to another level.

Top picks: Men Total Revitalizer Light Fluid, Men Skin Empowering Cream, Men Deep Cleansing Scrub

Made in New Zealand, Helena is a classic brand with a range of styling products suitable for short and longer styles. Perfect for every day styling, Helena products aren’t sticky and don’t dry hair out, yet provide a firm hold, for a manageable mane all day long.

Top picks: Clear Gel - Super Hold, Create Havoc Aqua Wax, Spiking Gel – Extreme Hold

Hugo Boss
Hugo Boss fragrances are the epitome of contemporary, tailored to enhance the look of the wearer and complement their modern lifestyle.