We are only just beginning to understand how deeply air pollution can affect our complexions, with research suggesting it can trigger skin problems such as acne and eczema and contribute to premature ageing in the skin. Now that global air pollution levels are reaching an all-time high, demand for products that protect city dwellers against the damage is rising.
In January, Vogue proclaimed ‘anti-polluaging’ (the process of preventing, protecting and treating skin from pollution) was set to be the K-beauty buzzword for 2018 – and so far the trend for anti-pollution skincare sees no sign of slowing down.
But how exactly does pollution affect the skin? Put simply, the reason our largest organ is highly susceptible to damage caused by pollution is because of the body’s inability to neutralise harmful particles in the air, which help produce free radicals. Free radicals are bad news for your skin – they can cause everything from dark spots to fine lines and wrinkles.
One brand is helping prevent the effects of pollution with its two-step skincare process. Created with native New Zealand botanicals, Corbin Rd. uses natural ingredients containing antioxidants to help ward off the free radical damage our modern lifestyle inflicts on the skin – this includes the effects of blue light emitted from digital devices.
K-beauty aside, Corbin Rd. founder Wendy Nowell-Usticke says 'polluaging' is the biggest buzzword in dermatology today.
“It’s now more important than ever that our cleansing and exfoliating routine not only removes make-up and dirt, but also counteracts the effects of modern life,” she adds.
To help restore skin and protect from further harm, here are the top three ways to combat skin damage caused by pollution.
Cleanse and exfoliate
A two-step cleansing and exfoliating process ensures all makeup, pollutants and residue is removed from the skin. Using a cleansing balm and cloth is one way to effectively cleanse impurities and eliminate free radicals.
Designed to purge the skin of toxins, dirt and pollutants as well as calm stressed skin, Corbin Rd. Restorative Cleansing Balm restores hydration, rebalances pH and maintains the strength of the skin’s protective barrier.
The second step is to use the Viteve ™ Silk Exfoliating Cloth to remove the cleansing balm and exfoliate without irritation. Made from 100 per cent natural silk protein filament, this cloth draws out further impurities, buffs away dead skin cells and congestion while restoring radiance.
Opt for natural
Pollution tends to increase inflammation in the skin, so using natural ingredients (sans chemicals and toxins) on skin where possible is ideal. An au naturel approach is one of the most effective ways to combat polluaging as the ingredients are generally more soothing up against any irritation caused by environmental factors.
Utilise antioxidants
Antioxidants are essential in your skincare in order to counteract the effects of pollution as they help fight the enemy – free radicals.
Rosehip oil, sesame seed oil and vitamin E are some of the ingredients Corbin Rd. utilises to help reduce damage caused by the sun, blue light and pollution.
Corbin Rd. launches in New Zealand November 27 and is available to download on BD now.
