As BEAUTYDIRECTORY continues to grow and add exciting new brands to the mix, we look at the four latest members to join the site’s extensive line-up.
The brand’s claim to fame: One of the brand’s Instant Root Concealers is sold every minute in the UK.
Why media want to feature this brand on their pages: Founder Charles Worthington’s three London salons service 2,000 clients a week, and the man himself has received an MBE from the Queen for services to hairdressing. Plus, the brand has been the official sponsor of the BAFTA Awards for the past seven years.
The brand’s claim to fame: Fixalip aims for a two-day turnaround in treating existing cold sores (competing brands aim for 7-10 days).
Why media want to feature this brand on their pages: Weakened immune systems and cold weather increase the prevalence of cold sores in the colder months. With the onset of winter in Australia, the promotion of a cold sore remedy is timely.
The brand’s claim to fame: Our concept is unique. In an industry obsessed with exfoliation and the ‘destruct and repair’ concept, Gernétic makes love, not war, with the skin. The brand naturally and safely delivers nutrition directly into the skin, with no pain or damage.
Why media want to feature this brand on their pages: Gernétic offers a unique and ‘peaceful’ solution to skincare.
The brand’s claim to fame: The Homedics Newa is the only home device that is clinically proven to firm, tighten and lift skin. It reduces wrinkles by up to 45 per cent in just 12 weeks.
Why media want to feature this brand on their pages: Newa works by delivering energy three layers deep into skin, reactivating the natural collagen process. Nothing else can do this - no skincare cream can reach these cells, and fillers and chemicals can’t achieve this.
