Mary Kay had humble beginnings, but you wouldn’t know that from the brand’s powerhouse status today; famous for its vision of inspiring women around the world to be their own boss. It was the work of the iconic, pink-clad Mary Kay Ash, who helped women break through the glass ceiling and fulfil their entrepreneurial dreams.
This year marks 55 years of Mary Kay and her 100th birthday, yet her legacy lives on. Now the brand has more than 200 products sold in over 35 counties by millions of Mary Kay Independent Beauty Consultants.
In 1963 and the years after, beauty consultants were able to earn their own money and build a successful, flexible career. Motivated with rewards and recognition, it was a business built just for women.
The brand has stood the test of time and today, its skincare formulas in particular are recognised as being cutting-edge. Mary Kay was named a top 5 global skincare brand by Euromonitor in 2015, which highlighted the company’s vigorous product research and high-performing skincare products – for example, its recent launch of the TimeWise skincare range took 5 years to perfect.
Currently, Mary Kay is recognised as a digitally innovative brand and has won more than ten #beauty20 Awards – an event that showcases the beauty brands that have most significantly invested in digital marketing. Its beauty consultants now use digital and virtual tools to make shopping, browsing and connecting easier than ever.
From breaking through the barriers of male-dominated business and helping women achieve independence, to becoming one of 5 best direct-selling brands globally, Mary Kay’s dream continues to inspire women today.
In February next year, Mary Kay will celebrate its 30th year in New Zealand.
The top beauty brand is now available for download on BD.
