With BEAUTYDIRECTORY in its 19th year, we thought it might be about time to pull together a refresher on how to best use the site – whether you’re working across print, digital, blogs or social media.
There are three ways to search the site
#1 Category search
This search mechanism is useful for people looking for information on a range of products in a particular category such as ‘Hair’ or ‘Skincare’.
By clicking on Brands in the primary menu on the homepage, a drop down menu will offer the option to search by product category. Once a product category has been chosen, you will then be shown all of the brands that are located under that particular category.
#2 Brand search
This search is useful if the user knows specifically the brand they would like more information on.
By clicking on Brands a drop down menu will offer the option to search A-Z All Brands. Once a Brand has been selected, the list of products with images and full contact details will be displayed.
Alternatively, simply type in a brand name in the search bar and the search facility will locate all the specific information associated with the selected brand.
#3 Keyword search
By typing in a keyword such as ‘rosehip’ in the search bar, the word search facility will search through the entire site and reveal every entry that mentions the keyword.
Make sure to utilise the secondary menu on the left side of the search results page to filter by ‘product’ – unless you also want to see articles featuring the keyword.
Then you can further filter down results to the date it was added (i.e. if you only want to see 2018 launches), product category (i.e. skincare).
(Pictured: A search for 'probiotic' pulls up the above results - then you can filter down further by date, category etc.)
(Pictured: An additional search for 'microbead')
Need inspo for beauty news?
Consult the ‘Products on Counter’ carousel at the bottom of the homepage.
Don’t forget to also check our monthly ‘New to BD’ articles, which are generally uploaded at the end of the month. The products featured in this have recently hit shelves or about to. When the article is live it will be promoted on our carousel/spotlight section.
Couldn’t make it to an event? No sweat!
We’ve got it covered! The BD calendar is a great tool if you need a refresher on recent launches or couldn’t make it to an event and want to catch up on what was launched.
Experts
If you’re interested in interviewing an expert in a particular field for a feature story or an online Q&A, check out our expert section. There are a wide range of experts across skincare, cosmetic surgery, makeup, hair and more!
If you're still unsure about how to use a feature on the site, feel free to get in touch with the BD team:
Erin Berryman, Editor
Lisa Anderson, Account Manager