The premise of BEAUTYDIRECTORY is to make your lives and medias' easier. This guide will ensure your listing is maximised, as up-to-date as possible and ensure efficiency for both you and our uploading team.
If you are new to managing a brand on BD or simply need further clarification please do not hesitate to get in touch with us for further clarification.
BRAND UPDATES:
TIMELINES
Please allow up to two weeks for updates to your brand listing, particularly if there is a large amount. This includes new products, changes, price changes etc.
With regards to deletions/packaging updates, we will action these ASAP to avoid publication in print.
UPDATES
It is the brand’s responsibility to advise of any updates - we recommend scanning through your listing once a month and sending through a collation of changes.
LIMITED EDITIONS/GWPs
As a general rule, we don’t upload limited edition deals or gift with purchase offers. Time-sensitive promotions require a higher level of administration and carry a risk that they will be published in print past the conclusion date. However, we do create special one-off limited edition listings around Christmas and Valentine’s Day – look out for the call-outs in our Monday and Friday EDMs.
MEDIA LAUNCHES & SEND OUTS
If you have a media launch or send-out for new products coming up, it is crucial that you have these lines uploaded on BD for media to download following the event/media kit. BD is the first port-of-call for media when they are looking for high res imagery and pricing.
PRESS RELEASES
Most of our brands include a link to their BD listing on press releases. This is a great way to utilise your listing and ensure media are aware that your brand is available on BD for download.
CONTACT INFORMATION
We have both a brand and PR contact listed on your listing, which media use to reach out to your for further information (i.e. Q&A opportunities, expert quotes). It is the brand’s responsibility to advise of any changes in contacts.
WHAT WE NEED:
For updates we will require:
•High res imagery of new products
•RRPs and pack sizes
•Product descriptions (unless these can be pulled from a brand website.)
•On counter dates if not already available
IMAGERY
The premise of our site is to supply media with 24/7 access to high res imagery and up-to-date brand information. For this reason, we require high res, clear cut (white background) imagery.
We cannot accept styled shots - although we can upload these as an extra option for download if desired. Media love swatches for cosmetics, particularly lipsticks and foundations, so if you have these we can add these too.
Images must be sent through using a transfer platform (i.e. Dropbox or We Transfer) – not over e-mail. These must be clearly labelled and only contain the necessary Beauty Directory files (no excess imagery which will need to be filtered through).
JPEG file format is preferable
BRAND NEWS:
As part of your BD membership we pull together relevant brand news articles to publish (at our discretion). These get published in our weekly EDMs, which go out to media. However, this is the brand’s responsibility to feed through to us.
Examples of brand news:
•Partnerships e.g you can visit XX at NZFW!
•Milestone e.g. XX is turning 15!
•Significant staff changes e.g. XX appoints new GM
•Charity alignments e.g. XX is turning pink for breast cancer
•New brand extension e.g. XX delves into homeware with new candle range
•Achievements e.g (xx now NZ’s #1 selling serum, XX expands to the UK)
It’s best to flick us as much as possible in order to ensure you are getting maximum exposure across BD.