Back in 1968, Nutrimetics was the first brand to introduce premium, naturally enriched skincare to Australia. It was revolutionary – for the first time women could get their hands on the best anti-ageing products available. This wasn’t the only reason the arrival of Nutrimetics to Australia was so special – it was also the way many women were able to gain financial independence in the 1960s and beyond. Now the brand is celebrating its 50th birthday this year, it’s the perfect time to take a look at how Nutrimetics has impacted women’s lives this side of the world and the reason why their skincare is so renowned.
When founder Imelda Roche bought Nutrimetics to Australia, the aim was to provide people with skincare products based on natural ingredients and help women embrace natural beauty. In the 1960s, women were considered homebodies and men breadwinners – Imelda set out to change this. Her role as a pioneering business woman supplied many other women with a substantial income and in the process changed their lives forever. It’s a movement that has bought Imelda Roche joy and continues to inspire her today.
“We have to look at the next 50 years. This is not the end, this is the beginning,” founder Imelda Roche said at the brand’s 50th birthday celebrations in February this year.
The secret to Nutrimetics’ success is apricot kernel oil – an ingredient which has shown major promise when it comes to anti-ageing. First discovered in the Himalayas, Hunza Valley Tribespeople had a diet rich in apricots and applied apricot kernel oil daily. These people lived to the average age of 130 and looked dramatically young for their age. It was the humble apricot that allowed them to live for longer and look younger.
So, it was Nutrimetics mission to capture the essence of this beauty secret by making apricot kernel oil its main ingredient. Every 60ml jar of the brand’s hero product, Nutri-Rich Oil, is packed with 100 apricots and has been a No.1 seller for 50 years. One is sold every 5 minutes!
