Chloé launches skincare line into Asia

Next month will see Japan residents cheering with the launch of ’s facial skincare line onto the market.

The Créme de la Rose collection is inspired by the fashion house’s first fragrance and signature rose note and will include four SKUs including a serum, water lotion, oil and cream moisturiser.

This is not an ancillary play. We are launching a well-researched skincare line,” Coty Prestige president Jean Mortier told WWD.

While the line is expected to be entering additional Asian countries by the end of this year, there are no current plans to go global with the line.

This allows us to take advantage of the love for the fragrance brand in a market that is primarily driven by skin care,” says Coty Prestige senior vice president of marketing for European licenses Françoise Mariez.

The products feature a rejuvenating rose centifolia complex and aims to deliver radiance to the skin.

The Créme de la Rose collection will not be launching in Australia.