11 brands keeping blonde hair looking fresh

The range of purple shampoo on the market today is extensive, between violet pigments, deep conditioning bases, and protein-packed formulations, blonde hair can be high maintenance. Here is a round-up of 11 brands ideal for keeping blonde looking hair fresh in between salon visits.

Klorane Shampoo with Centaury

This toning shampoo, with natural Centaury extract, is designed to reduce yellowing and brassiness in white, grey and platinum hair. It restores radiance, nourishes the hair fibre and leaves a silvery shine. 

Provoke Touch of Silver Brightening Shampoo

Provoke Touch of Silver Brightening Shampoo is enriched with an active violet pigment to neutralise brassiness in blonde hair and treat yellow tones, fading and dullness in grey hair. It also enhances silver tones in white hair, and prolongs the time between salon visits.

L'Oréal Paris Colorista Purple Shampoo

This purple shampoo helps to enhance blonde, grey or silver hair and introduces cool and ashy tones back in. Ideal for bleached styles too, including pre-lightened, highlighted and ombré looks.


This shampoo is packed with lavender extracts, optical brighteners, keratin amino acids, mango seed, shea and murumuru butters to reduce brassiness, strengthen hair and provide moisture and shine. It is also suitable for fragile hair that is been dry and broken as a result of long-term colouring.

Pump Haircare Blonde Shampoo

With neutralising purple tones that remove any unwanted yellow from hair, this shampoo leaves behind the perfect shade of blonde and reduces the need to tone hair between colours.

Scott Cornwall Colour Restore Iced Platinum

This hair treatment toner is formulated with a deep conditioning base that leaves hair soft and shiny, while the ammonia and peroxide free formula is gentle on the hair and easy to use at home. It can be used immediately after perming, colour removal, straightening or bleaching.

De Lorenzo Illumin8 Blonde Toning Shampoo

The De Lorenzo Illumin8 Blonde Toning Shampoo delivers blue-violet pigment to the hair shaft to create silvery, ash tones. Inspired by purple grape vineyards, it is formulated with a combination of key ingredients including baobab seed protein to counteract hair damage and chamomile for brightening and softening.

Hi Pro Pac Brilliant and Bright Blonde Hair Purple Toning Shampoo

This gentle shampoo cleanses, conditions and brightens hair, combating brassy tones with a powerful purple pigment. Violet rice extract soothes dry and damaged hair, deeply conditioning for healthy looking hair.

Keratin Colour Defend My Blonde Shampoo

Keratin Colour Defend My Blonde Shampoo helps to maintain rich, vibrant hair blonde between salon appointments. Instantly removes unwanted yellow and brassy tones on grey, blonde and highlighted hair.

John Frieda Sheer Blonde® Colour Renew Tone-Correcting Shampoo

Formulated with a UV Filter, optical brightener and lavender technology, this shampoo converts UV rays to a white-blue light, making colour-treated hair appear lighter and brighter.

JUSTICE Professional Perfect Violet Shampoo

The JUSTICE Professional Perfect Violet Shampoo formula contains pro-vitamin B5 to provide elasticity and create shine and gloss without weighing the hair down. Japanese silk protein deeply moisturises the hair and helps eliminate frizz.