FUDGE takes to the London catwalk

has been working hard in the New Year, having already created catwalk looks for the AW13 shows of Christopher Shannon and James Long in London.

On January 8, FUDGE creative director and key session stylist John Vial created a bold side part to complement James Long’s multi-textured men’s collection. The hair was polished and well groomed using FUDGE Hair Varnish and FUDGE Head Shine.

For Christopher Shannon’s AW13 men’s collection, Vial tapped into the designer’s own inspiration. Christopher Shannon referenced a documentary called ‘Dark Days’ that follows the existence of people living in the sewers of New York as his hair inspiration for the AW13 collection,” explains Vial. Christopher Shannon decided he wanted the hair to look slightly nerdy and have the greasy matter finish of hair that hasn’t been washed in a few days. The hair is swept over to make it look neat and presentable.”

The Christopher Shannon look was created used FUDGE Hot Hed Style Whip and FUDGE Membrane Gas to give hair a greasy look.