An exciting first for Shark Beauty

Australian Fashion Week kicks off May 13th, and Shark Beauty is excited to announce it's the event’s official hair tool partner. 

The TikTok-famous Shark Beauty family of hair styling tools includes the Shark FlexStyle, Shark SpeedStyle and newly launched Shark SmoothStyle Heated Comb Straightener + Smoother, an all-in-one smoothing and straightening hot brush, which will debut at AFW. 

In its first year as an AFW partner, Shark Beauty has partnered with Australian fashion designers including Albus Lumen, Beare Park and Alix Higgins.

The hair tools are also being used to create runway looks for Third Form and Mariam Seddiq, as well as styling session at circular dress hire company The Volte’s pop up.

"It’s a huge first AFW for Shark Beauty. We are honoured to be able to partner with Australia’s leading fashion designers and hairstylists to create the looks of tomorrow this May," said SharkNinja managing director ANZ, the parent company of Shark Beauty, Aby Shukla.

"Shark Beauty democratises hair styling, making it possible to achieve runway trends at home."

Working backstage during AFW, Shark Beauty's hair director, Chris Hunter said professional stylists can trust Shark Beauty hair tools to withstand the high-intensity demands of fashion week.

"From touchups, to complete creative styles, the Shark FlexStyle, Shark SmoothStyle and Shark SpeedStyle, will be delivering some stellar runway hair trends you can recreate at home," said Hunter.

The hair tool brand famous for being For All Hairkind™ – celebrating the diverse, the eclectic, and the yet-to-be-celebrated hair, because all hair types are beautiful – is also partnering with celebrated curl specialist, Rumbie Mutsiwa for a curly hair masterclass. 

Recognised as a 2024 AFW Changemaker, founder of the Rumbie & Co Curl brand and leading hair educator and stylist for wavy, curly and afro hair, Rumbie will share her textured hair expertise.

Shark Beauty will also host international fashion media, stylists, influencers and tastemakers at its Shark Beauty Hair Suite, located at official hotel partner SKYE Suites Green Square.

Guests will be able to enjoy a hair styling session and pre-show refreshments at the suite. 

Follow Shark Beauty throughout AFW and beyond for fashion-forward looks that can be reinterpreted with recommended Shark Beauty hair tools. 

Visit or follow @sharkbeautyau on TikTok and Instagram.