This ad will change your mind on staying indoors

A powerful new ad is shedding light on the health risks of spending too much time indoors.

The global ad, titled “The Indoor Generation”, was born from research conducted by International skylights and roof window company Velux that found we spend 90 per cent of our lives inside. 

From 16,000 respondents globally, the perception was that we only spend 18 per cent of our time inside; when in reality 21 hours of our day is spend indoors. 

Commenting on the ad and study results, Velux’s Peter Foldbjerg said: “With the pressures of modern life we are all now firmly a part of the ‘indoor generation’ and we need to understand the implications on our health and wellbeing of life indoors, as well as outdoors, when it comes to polluted air.

“We are a 24/7 society and this has disconnected us from the natural rhythms of nature – our circadian rhythm, a neurophysiological term for the 24-hour body clock that anticipates and adapts our physiology to the different phases of the day, sleep and wake cycle. All of this impacts our sleep quality and general health.”