Anna Paul is the latest TikTok star to make her beauty industry debut, announcing the news to her legion of fans on August 30.
The 24-year-old, who boasts 7.2 million followers on the platform, made a video showing off her new skincare line, Paullie, a range that has been in the works for over a year.
Paullie is set to hit shelves on September 10, and all products will be priced under $30. The brand’s debut includes four products - the Calm Cleanser, Reset Hydrating Serum, Daydream Moisturiser and finally, the Take Time Clay Mask.
Each of these products will be available to purchase separately or as part of a set, and are meant to take the guesswork out of building a perfect skincare routine.
Throughout her time on social media, Paul has always been candid about her skincare struggles, showing off her acne and openly talking about the effect it has had on her.
“I have always loved skincare and for a long time struggled with my skin. I’ve tried and tested so many different products and when the opportunity came up to literally create my own I was so excited,” she wrote on Instagram.
“I’ve been personally using and testing these products for over a year now and the difference they have made on my skin has been incredible. I can’t wait to show you everything. We have opened the waitlist on paullie.com where you’ll get early access if you’re interested but just coming here and reading this means the world.”
How much will Paullie cost?
In response to a comment on TikTok, Paul said that “everything will be $30 and under. That is very important to me.” And she definitely delivered on that promise. See the full list of prices below:
- Calm Cleanser — $23
- Reset Hydrating Serum — $27
- Daydream Moisturiser — $25
- Take Time Clay Mask — $30
- The Full Collection — $105