Forbes has revealed its Top Creators list for 2026, ranking the YouTube, TikTok, Instagram and other powerhouse creators turning massive fanbases into millions of dollars.
"The creator economy is no longer trying to break into show business – it is show business," reported Forbes.
"For the first time in the five-year history of the Top Creators list, the ranking of the 50 most powerful influencers collectively broke the billion-dollar mark, bringing in a total of $1.02 billion – a 20% jump from last year’s $853 million haul and an 80% surge from the $570 million total earnings from the debut list in 2022."
As social platforms continue to go mainstream and grow, entrepreneurial Forbes Top Creators continue to expand their brands and empires.
Here's who made the top 10:
#1. MrBeast
Earnings: $300 M
Total Followers: 873 M
Avg. Engagement: 3.00%
Entrepreneurship Score: 4
#2. Dhar Mann
Earnings: $65 M
Total Followers: 171 M
Avg. Engagement: 0.09%
Entrepreneurship Score: 4
#3. Steven Bartlett
Earnings: $52 M
Total Followers: 38.7 M
Avg. Engagement: 0.22%
Entrepreneurship Score: 4
#4. Markiplier
Earnings: $38 M
Total Followers: 76.8 M
Avg. Engagement: 0.21%
Entrepreneurship Score: 4
#5. Rhett & Link
Earnings: $37 M
Total Followers: 45.6 M
Avg. Engagement: 0.12%
Entrepreneurship Score: 4
#6. Charli D’Amelio
Earnings: $18 M
Total Followers: 209.8 M
Avg. Engagement: 11.59%
Entrepreneurship Score: 4
#7. Druski
Earnings: $20 M
Total Followers: 38.5 M
Avg. Engagement: 13.77%
Entrepreneurship Score: 4
#8. I Show Speed
Earnings: $30 M
Total Followers: 184 M
Avg. Engagement: 0.39%
Entrepreneurship Score: 4
#9. Mark Rober
Earnings: $30 M
Total Followers: 90.7 M
Avg. Engagement: 0.23%
Entrepreneurship Score: 4
#10. Codie Sanchez
Earnings: $31 M
Total Followers: 10 M
Avg. Engagement: 0.37%
Entrepreneurship Score: 4
Others of note outside the top 10 include:
#11. Jake Shane
Earnings: $14 M
Total Followers: 6 M
Avg. Engagement: 13.37%
Entrepreneurship Score: 4
#16. Alix Earle
Earnings: $12 M
Total Followers: 14.5 M
Avg. Engagement: 8.00%
Entrepreneurship Score: 4
#17. Mikayla Nogueira
Earnings: $9 M
Total Followers: 21.8 M
Avg. Engagement: 7.39%
Entrepreneurship Score: 4
#20. Rebecca Zamolo
Earnings: $15 M
Total Followers: 45.3 M
Avg. Engagement: 0.29%
Entrepreneurship Score: 4
#22. Drew Afualo
Earnings: $2.7 M
Total Followers: 13.4 M
Avg. Engagement: 20.26%
Entrepreneurship Score: 3
#23. Haley Baylee
Earnings: $9.6 M
Total Followers: 37.4 M
Avg. Engagement: 13.83%
Entrepreneurship Score: 3
#29. Tana Mongeau
Earnings: $8 M
Total Followers: 22.8 M
Avg. Engagement: 11.93%
Entrepreneurship Score: 3
#31. Dixie D’Amelio
Earnings: $7 M
Total Followers: 72.9 M
Avg. Engagement: 0.93%
Entrepreneurship Score: 4
#32. Dani Austin
Earnings: $8.1 M
Total Followers: 3.8 M
Avg. Engagement: 1.54 %
Entrepreneurship Score: 4
#33. Nara Smith
Earnings: $7.5 M
Total Followers: 17.3 M
Avg. Engagement: 11.53%
Entrepreneurship Score: 3
#34. Lexi Rivera
Earnings: $6.7 M
Total Followers: 56.3 M
Avg. Engagement: 9.60%
Entrepreneurship Score: 3
#38. Brooke Monk
Earnings: $5.2 M
Total Followers: 72.2 M
Avg. Engagement: 8.20%
Entrepreneurship Score: 3
#39. Hannah Stocking
Earnings: $5.8 M
Total Followers: 74.4 M
Avg. Engagement: 6.90%
Entrepreneurship Score: 3
#44. Anna Sitar
Earnings: $4.4 M
Total Followers: 27.7 M
Avg. Engagement: 13.32%
Entrepreneurship Score: 2
You can find the full list and the ranking's methodology here.
Image credit: Forbes
