In a world where beauty is thriving, it’s no surprise that demand is high for guidance from trusted individuals – which is where beauty influencers come in.
And with loyal followings gained from curated and careful credibility, the transition to creating a personal beauty line is often seamless.
Here are four top influencers who have recently announced their very own business ventures.
Despite losing approximately three million social media followers due to his viral feud with fellow influencer, Tati Westbrook, James Charles is still one of the world’s top beauty influencers, boasting a hefty 15.9 million Instagram followers.
And now, it seems Charles has his very own beauty line in the works. The 20-year-old recently spoke to WWD about why it took him so long to even think about starting his own beauty brand, revealing that he previously “didn’t want to do it because he didn’t have a solid concept.”
"I didn't want to put out something that was ridiculous just to slap my name on it and get a few extra dollars in my bank account. I definitely won't be doing another palette anytime soon, [but] I do finally have a solid concept for a brand that hopefully will be something new in the market."
No launch date or product details were disclosed, but it is believed Charles’ most recent makeup palette (launched in collaboration with Morphe) could offer potential clues.
Another influencer who is stepping back into the makeup spotlight following a scandalous and tumultuous few months is Jaclyn Hill, who recently faced significant backlash from fans complaining about finding hair fibres, lumps and tiny black holes in their Jaclyn Cosmetics lipsticks.
The 29-year-old beauty guru shared the news that she is relaunching her brand later this month by announcing it on the company’s Instagram page, via a video of a shimmering new “J” logo.
“The future is bright,” the clip was captioned, alongside the date: “11/26/19" (seemingly the brand’s launch date).
Shane Dawson and Jeffree Star
Earlier this month, renowned YouTube stars and close friends, Shane Dawson and Jeffree Star, launched their first joint makeup collection – the Shane x Jeffree Conspiracy Collection.
Consisting of a liquid lipstick set, two eyeshadow palettes, a lip gloss, a lip balm, makeup bags and mirrors, the collection has proved so popular that it’s currently sold out on Jeffree Star Cosmetics’ website.
The collection, which was first revealed on YouTube, has generated a total Media Impact Value of US$54 million since September 24, with the bulk of this (47%) coming from YouTube. Dawson alone garnered US$25 million in MIV from his YouTube channel, while Star generated US$10 million.