Reality TV for beauty influencers is here

After posting an audition call-out at the end of 2019, YouTube mega star, James Charles has finally announced his reality TV series is airing this month.

Instant Influencer, a YouTube originals series, will see six contestants battle it out to be the next big beauty influencer, as well as taking home a cash prize of US$50,000.

Charles, who was also named the highest paid influencer, will host the show, and be joined by Anastasia Beverly Hills president, Claudia Norvina Soare. 

"This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it... Blend, but don't blend in," Charles said on Instagram.

Instant Influencer will be streaming on YouTube for free from April 24, 2020.