The most powerful beauty influencers revealed

The latest COSMETIFY INDEX report is here, and we're sharing with you all the beauty data you need to know.

First up, BD reported on the TOP 50 HOTTEST BRANDS and brands on the rise for 2024, and now let's dive into the most powerful beauty influencers.

The report compared data for each influencer, with the number of followers on Instagram, TikTok and YouTube as of February 23rd, 2024. 

Cosmetify calculated their estimated earnings per post on each platform using HypeAuditor’s earnings calculators. These were then combined.

Note that YouTube earnings data was unavailable for Jeffree Star and Tati Westbrook. 

Keep on reading to see what beauty influencers made the top 10.

2023’s most powerful beauty influencers 

"The influence of beauty content creators is still huge, with Nikkie de Jager, Bretman Rock, and James Charles topping the list of the most powerful beauty influencers," shared Cosmetify beauty expert, Carly Cochrane.

"Their reach and impact show just how important the relationship between social media and beauty continues to be."

When it comes to influencers, Nikkie de Jager leads with a combined following of 42.7 million across Instagram, TikTok, and YouTube, and the highest estimated combined earnings per post at £49,000.

Nikkie is a Dutch make-up artist and beauty vlogger popularly known for her YouTube channel, NikkieTutorials. She gained international fame with her YouTube channel, sharing make-up tutorials, beauty tips, and personal vlogs. 

Following closely is Bretman Rock, with a slightly higher combined following of 43.93 million but lower estimated earnings per post at £42,800. This is because estimated earnings are influenced by engagement rates, not just follower counts.

Bretman Rock is a Filipino-American social media personality, beauty influencer, and content creator known for his vibrant personality, humorous videos, and make-up tutorials. 

Third place goes to James Charles, with a combined following of over 83 million, the highest on the list, and estimated earnings of £42,500 across the three platforms.

Born James Charles Dickinson, he is a prominent figure in the beauty and digital content creation industry and rose to fame for his work as a make-up artist and beauty YouTuber.  

Rounding out the top 10:

You can view the full top 50 influencers, here.

And the the full Cosmetify data methodology can be found, here.

Header images: Getty Images