These days, social media is one of the first places people turn to when it comes to beauty and fashion inspiration, with influencers becoming famous faces in their own right.
Not only are the most followed influencers building up huge followings, but they’re also raking in the cash too.
But which of the biggest beauty names on YouTube, Instagram and TikTok are earning the most? Cosmetify has released its 2021 Beauty Influencer Rich List, breaking down the top 50 highest paid social media stars.
Below, the full list of 2021’s top earning beauty influencers.
1. Huda Kattan
Estimated YouTube earnings per video: US$3,887.
Estimated Instagram earnings per post: US$158,515.
Estimated TikTok earnings per post: US$3,000.
Combined earnings per post: US$165,402.
2. James Charles
Estimated YouTube earnings per video: US$25,520.
Estimated Instagram earnings per post: US$89,711.
Estimated TikTok earnings per post: US$35,502.
Combined earnings per post: US$150,733.
3. Bretman Rock
Estimated YouTube earnings per video: US$14,294.
Estimated Instagram earnings per post: US$51,424.
Estimated TikTok earnings per post: US$8,902.
Combined earnings per post: US$74,620.
4. Mari Maria
Estimated YouTube earnings per video: US$3,122.
Estimated Instagram earnings per post: US$56,651.
Estimated TikTok earnings per post: US$13,100.
Combined earnings per post: US$72,873.
5. Jeffree Star
Estimated YouTube earnings per video: US$15,799.
Estimated Instagram earnings per post: US$46,129.
Estimated TikTok earnings per post: US$2,285.
Combined earnings per post: US$64,213.
6. Yuya
Estimated YouTube earnings per video: US$10,783.
Estimated Instagram earnings per post: US$53,111.
Estimated TikTok earnings per post: US$0.00.
Combined earnings per post: US$63,984.
7. Nikkie Tutorials
Estimated YouTube earnings per video: US$4,952.
Estimated Instagram earnings per post: US$48,304.
Estimated TikTok earnings per post: US$2,503.
Combined earnings per post: US$55,759.
8. Bethany Mota
Estimated YouTube earnings per video: US$16,693.
Estimated Instagram earnings per post: US$15,323.
Estimated TikTok earnings per post: US$136.
Combined earnings per post: US$31,875.
9. Bianca Heinicke
Estimated YouTube earnings per video: US$6,339.
Estimated Instagram earnings per post: US$25,493.
Estimated TikTok earnings per post: US$43.
Combined earnings per post: US$31,875.
10. Camila Coelho
Estimated YouTube earnings per video: US$1,569.
Estimated Instagram earnings per post: US$29,469.
Estimated TikTok earnings per post: US$226.
Combined earnings per post: US$31,264.
View the full report here.
Image source: WWD.
