Outdoor digital advertising and media network, Val Morgan Outdoor, has made its first move into publishing with the production of a Fernwood Fitness custom magazine.
The first edition of the glossy, bi-monthly magazine will launch on July 18 with 50,000 copies to be distributed to Fernwood health clubs Australia-wide.
Fernwood will be packed with information to help readers reach their goals and get even more from their Fernwood memberships. It will provide information on health, fitness, nutrition, wellbeing, holidays, workout gear, fashion, beauty, competitions and more.
Val Morgan Group CEO Dan Hill said “VMO engages active consumers, and there is no better place to reach the ‘unreachables’ than the health club environment. This is a highly desirable, hard to reach and receptive audience actively pursuing an improvement to their lifestyle and wellbeing.
“The addition of Fernwood sees us reaching an additional audience of 70,000 women. We have an audience-centric approach to planning and growing our network and are dedicated to delivering the best audience opportunity for clients.”
Fernwood head of marketing, Lisa O’Brien added: “We’re excited to work with VMO and continue to motivate and inspire women throughout their journey. Our members aren’t just interested in health and fitness.
“What they’re asking for is inspiring and credible content that supports all areas of their lives and we know that they’d like access to this information both in and out of the health club. The relaunch of our magazine and installation of an in-club digital network is representative of our commitment to delivering that support.”
