Vanity is no longer just a woman’s prerogative

This week on bd it was all about skincare, with brand powerhouses launching various skincare treatments and solutions, most seeking to make fine lines a thing of the past. Male skincare was a dominating category, as Nivea Men launched a new Originals range and Palmer’s followed in their footsteps, launching three new male grooming products.

Related Brands: 

Men are increasingly image-conscious globally. It is becoming increasingly acceptable for men to care about their looks,” says Euromonitor International research manager in Asia Pacific, Geok Leng. Vanity is no longer women’s prerogative and has not been so for a while now. Manufacturers are recognising this need as well as driving it through providing products targeted at men.”

Men:
Palmer's have added three new male skincare products, launching a Cocoa Butter Formula Men Face Wash & Scrub, Cocoa Butter Formula Men Facial Firming Lotion, and a Cocoa Butter Formula Men Body & Face Wash. NIVEA Men have also added male skincare products to the site, launching their new Originals range that includes a moisturiser, shaving foam, shaving gel, face scrub, face wash gel, and post shave balm.

Skincare:
Anti-ageing skincare has dominated this week, with many big brands adding to their listings. Elizabeth Arden Skincarehave added a PREVAGE anti-ageing treatment boosting cleanser. Olay have added their Regenerist Complexion Corrector Cream, while
Guinot have added two anti-ageing Crème Fermète Lift 777 and Crème Riche Fermète Lift.

Nutrimetics have added a new line of skincare, launching Ultra Care + Brightening Oxygen Treatment, Ultra Care + SPF 50+ Day Lotion and Ultra Care + Platinum Tight Firm & Fill Face Serum. StriVectin® have targeted ageing eye care, launching StriVectin-AR Advanced Retinol Eye Treatment and Advanced Retinol Day Treatment.

Neutrogena have followed the pore-eliminating trend, launching a Pore Refining Daily Cleanser, Toner and Pore Refining Exfoliating Cleanser, while Nutrimetics have added a Skin Illuminator, BB Creme Skin Perfector, Ultra-Fine Brightening Powder, Daily Complexion Refiner, and Daily Foaming Face Wash.

have released pepta-bright, a brightening treatment designed to restore skin’s natural luminosity, while Napoleon Perdis have added an Auto Pilot Moisture Mist, a hydrating facial mist that has been designed to cool the complexion and refresh the skin prior to make-up application.

Makeup:

In make-up this week, Bobbi Brown have added a Lulu Frost For Bobbi Brown Old Hollywood Compact. It is a limited-edition compact mirror created for Bobbi Brown Cosmetics by Lulu Frost jewellery designer and founder, Lisa Salzer.

have added a volumizing mascara, while L'Oréal Paris have added a Luminosity Code BB Cream.

Brush-on fibres are elongating lashes everywhere, with Advanced Cosmeceuticals launching a Magnifibres Brush-On False Lashes, and Real Techniques by Sam & Nic Chapman adding Duo-Fiber Brush Set.

Haircare:

De Lorenzo have added an Allevi8 Anti-Frizz Shine Serum to soothe and soften hair.

Bodycare:

have launched three new Spray Moisturisers, a perfect addition for upcoming summer nights.

LUSH have released Relentless Soap, a scented soap that is shaped as a pink whale. In its continual fight for animal liberation, Lush Cosmetics will be showing its support to Sea Shepherd by selling the limited edition soap from December 1st, in stores and online. One hundred percent of the proceeds (minus GST) are being donated directly to Operation Relentless.

Australia is now the focus of the biggest whale saving operation on Earth and funding depends on the generosity of whale loving Australians,” Dr Bob Brown, Sea Shepherd Australia board member.

Fragrance:
Guess Night is a masculine fragrance that features a seductive combination of spicy, woody, heady and energetic notes. Pradahave also added Luna Rossa Extreme, another intense, woody fragrance.

ELIE SAAB have launched L’Eau Couture, an almondy, floral fragrance that seeks to capture the ecstasy of nature blossoming in an urban spring time setting.

New brands on bd this week include BioSource and Ambiance.

BioSourceis a is a premium range of vitamin and nutritional supplements developed by pharmacists that contain clinically-researched and naturally-based ingredients. 

is a tinted volume styling dry shampoo powder that conceals thinning hair and bald spots for fuller, thicker beautiful hair.