Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 673)
Trilogy Rosehip Essential Collection (7 mentions)
Revlon ColorStay Creme Eye Shadow (5 mentions)
Plantae Avocado Pear Eye Contour Cream (5 mentions)
OPI Nail Lacquer (5 mentions)
Nailberry L'Oxygene Nail Lacquer (5 mentions)
Lancome Absolue Revitalizing & Brightening Soft Cream (5 mentions)
Elizabeth Arden PREVAGE Progressive Renewal Treatment (5 mentions)
Revlon PhotoReady Instant Cheek Maker (4 mentions)
Rayna Stem Cell & Lipid Active Oil (4 mentions)
Miu Miu Twist EDP (4 mentions)
Top 10 makeup products in print and online publications (out of 235)
Trilogy Rosehip Essential Collection (7 mentions)
Revlon ColorStay Creme Eye Shadow (5 mentions)
OPI Nail Lacquer (5 mentions)
Nailberry L'Oxygene Nail Lacquer (5 mentions)
Revlon PhotoReady Instant Cheek Maker (4 mentions)
Maybelline Super Stay Matte Ink Lip Color (4 mentions)
Bobbi Brown Crushed Lip Color (4 mentions)
YSL Rouge Volupte Shine Heart & Arrow Collector Lipstick (3 mentions)
Westman Atelier Lit Up Highlight Stick (3 mentions)
Tarte Tarteist PRO Amazonian Clay Palette (3 mentions)
Top 10 skincare products in print and online publications (out of 232)
Plantae Avocado Pear Eye Contour Cream (5 mentions)
Lancome Absolue Revitalizing & Brightening Soft Cream (5 mentions)
Elizabeth Arden PREVAGE Progressive Renewal Treatment (5 mentions)
Rayna Stem Cell & Lipid Active Oil (4 mentions)
La Prairie Platinum Rare Cellular Life-Lotion (4 mentions)
Jeuneora Renewing Face Oil (4 mentions)
Aesop Protective Facial Lotion (4 mentions)
Votary Cleansing Oil (3 mentions)
Skinsmiths Daily Moisturiser (3 mentions)
Skinsmiths Cream Cleanser (3 mentions)
Top 10 fragrance products in print and online publications (out of 110)
Miu Miu Twist EDP (4 mentions)
Dolce & Gabbana The Only One 2 EDP (4 mentions)
Viktor & Rolf Flowerbomb Midnight EDP (3 mentions)
Tom Ford Tuscan Leather (3 mentions)
Maison Martin Margiela Replica Jazz Club EDP (3 mentions)
Maison Martin Margiela Replica By The Fire Place (3 mentions)
Jo Malone London Nettle & Wild Achillea Cologne (3 mentions)
Jo Malone London Lupin & Patchouli Cologne (3 mentions)
Jo Malone Hemlock & Bergamot Cologne (3 mentions)
Jo Malone Black Cederwood And Juniper Cologne (3 mentions)
Top 10 haircare products in print and online publications (out of 99)
Redken Graydiant Range (2 mentions)
Redken Brand Mention (2 mentions)
Natio Nourishing Argan Oil Treatment (2 mentions)
Living Proof No Frizz Nourishing Oil (2 mentions)
Joico Defy Damage Protective Masque (2 mentions)
GHD Glide Hot Brush (2 mentions)
Essano Micellar & Rose Water Shampoo (2 mentions)
Essano Micellar & Rose Water Conditioner (2 mentions)
Essano Man Smoothing Beard Oil (2 mentions)
Paul Mitchell Wax Works (1 mentions)
