Former editor in chief of The Australian Women’s Weekly, Nicole Byers, will be stepping into the newly created role of general manager - lifestyle at Are Media.
Prior to her role at Women’s Weekly, Byers worked across Woman’s Day, NW, TV WEEK and OK! Magazine.
Now, Byers will be in charge of Are Media’s lifestyle vertical, which includes The Australian Women’s Weekly, The Australian Women’s Weekly Food, Gourmet Traveller, Diabetic Living and New Idea Food and Books.
The business recently created three new general manager roles, in order to increase investment in content verticals. Byers will be joining Susan Armstrong (entertainment) and Nicky Briger (fashion and beauty).
“I am thrilled Nicole has been appointed to this important new role at such a significant time for our business,” said Are Media CEO Jane Huxley.
“As general manager – lifestyle, she will focus on developing our lifestyle strategy and transforming the vertical into a powerful omnichannel content commerce business.
“Nicole has a fantastic track record with Are Media, leading many of our biggest titles. She did a fantastic job at the helm of The Australian Women’s Weekly, where she has been instrumental in leading the Big 5 initiative and the brand’s digital transformation, as well as being a key stakeholder in the evolution of the One Best Way.”
Byers said: “After six years running The Australian Women’s Weekly, I’m very excited to step up in this new role.
“The lifestyle division is home to some of the best and most-loved media brands in Australia and I look forward to working with the team and stakeholders across the business to expand the reach, engagement and success of this key vertical.”
