A next-generation beauty and lifestyle PR agency called Rise & Shine has launched in Auckland, headed up by award-winning PR expert Luci Marshall.
Previously the PR and Sponsorship Manager for Skin Health Experts, Marshall won PR Personality of the Year at the 2018 Best in Beauty Awards.
With an aim to “help brands shine above the rest”, Rise & Shine PR already has an impressive client list that includes Dermalogica, Clinic 42, SOHO Wine, Curionoir and Miss Crabb.
“I’m so excited to create an agency that encompasses my own values and experience from both in-house and agency,” says Luci Marshall, Director of Rise & Shine PR.
“We are focused on strategically helping our clients stand out with personalised, PR, events and social media solutions, regardless of their size. We like to think of ourselves as an extension of their business as opposed to an external company.”
Rise & Shine PR recognises that the requirements of PR today are different from the past. In response to the ever-evolving media landscape and demand for constant product and service innovation, they will “seek out strategic ways to maximise clients’ budgets through marketing communication solutions delivered to the right people at the right time”.
Natasha Bourke, Managing Director of Dermalogica New Zealand, says, “We’ve worked with Luci for over seven years, and above all, she really understands how to nurture relationships with people. I think it is this, combined with her understanding of strategy that really sees her stand out from the pack.”
Marshall says the company puts emphasis on having a great work-life balance that encompasses eating well, exercising, mindfulness, family and work.
“We work with clients whose values match ours, allowing us to be genuinely passionate about their brands and products,” concludes Marshall.
