More and more fashion brands are entering the beauty market overseas, and now Australian retail chain Cotton On Group is following suit with its new beauty range Rubi Beauty.
Placed under its Rubi division, where shoes and accessories are sold, the beauty line has an affordable price point with a slogan on its website reading “Beauty, more fun”.
Products include on-trend Korean sheet masks, beauty tools such as contour sponges and brushes, hair accessories, lip colours and nail polish, bath and body products and makeup bags. The packaging is minimalist with pops of muted colour.
Currently the range is sold exclusively online in Australia and New Zealand, with prices ranging from $4.95 to $19.95.
Fashion brands such as Boohoo Cosmetics, Primark and H&M have all launched beauty ranges in recent years, tapping into the rapidly growing cosmetics industry and offering consumers an alternative to high-end beauty.
