Priceline and Pacific Magazines are teaming up to help women across Australia look and feel beautiful with a new campaign called I Feel Beautiful, which kicks off in March.
As part of the campaign, events have been scheduled throughout the month including beauty and health workshops featuring makeovers and health checks, consumer seminars, a Guiness World Record attempt and a cocktail party event hosted by marie claire.
Priceline is a brand that women love. This campaign is at the heart of Priceline’s core pillars – that is, helping Australian women look good, live well and feel great,” says Priceline marketing director Amanda Connors. This is what I Feel Beautiful is all about – reinforcing the link between beauty, health and wellbeing to help women feel their absolute best, inside and out.
We’ll be encouraging our customers to get involved throughout the month in health checks and makeovers across our Priceline and Priceline Pharmacy stores, along with fabulous offers to help them feel beautiful.”
The campaign will combine multiple consumer touch-points including magazines, events, consumer promotions, online and television. Priceline will be promoting the campaign via catalogue, in-store and online channels including www.priceline.com.au, Facebook and Twitter.
The I Feel Beautiful partnership with Priceline leverages magazines’ unique ability to inspire women,” says Pacific Magazines director of sales Dymphna James.
Informed by Pacific’s ground-breaking research and supported by Seven and Yahoo!7, this extensive magazine campaign will create a powerful consumer connection empowering Australian women to feel their most beautiful, every day.”
I Feel Beautiful supporting partners include Nurofen, , L'Oréal Paris, Neutrogena, , Nature’s Own, Dr. LeWinn's, Manicare, , Revlon, 1000HOUR®, , , , , Olay, , and Swisse.
