The Aussie skincare brand founded by former beauty editor Zoë Foster Blake is set to hit MECCA stores this April.
Go-To Skincare has gained a cult following with its peachy photogenic packaging and natural, no-fuss skincare formulations.
The brand will launch in every store across Australia and New Zealand, as well as online at meccabeauty.co.nz.
“I first met Jo and the MECCA gang 15 years ago and I have always been so impressed with their edit, their forecasting, their focus on education, and above all, their wonderful staff," Zoë says. "I love shopping there, I love the pace, prestige and excitement MECCA brings our beauty industry, and I could not be more proud that soon Go-To will be on their shelves."
The cruelty-free company will join MECCA’s ever-growing Mindful Beauty category.
The Go-To range includes pure, plant-derived ingredients to protect, nourish and strengthen skin, “minus the confusion and the bullshit”.
The exact release date is yet to be announced.
