Goop launches a makeup line

Goop is now expanding its product offerings with the launch of the ColorBlur Glow Balm. 

Retailing for $34 USD (approximately $52.75 AUD), the skin care-infused product blush product acts as the brand’s first foray into colour cosmetics.

In line with Gwyneth Paltrow’s own beauty philosophy, the minimalist product is designed to soothe and nourish whilst giving the skin an immediate, natural-looking glow. 

In a video introducing the product, she explained this further; “My makeup philosophy is - I’m kind of a tomboy. I’m not very big into makeup. So I’ve always been into like the best skin you can have… And then when I do need to wear makeup I just wear something really natural and minimal.”

“After all these years, we have these amazing colour balms. They’re so beautiful - a hint of gorgeous colour,” she said, showing off the balm.

Enriched with vitamin E, vitamin C and sea buckthorn oil, the ColorBlur Glow Balms can be worn on bare skin or with makeup. Goop suggests applying it with fingers or a brush for a multipurpose glow on the cheeks, lips and other high points of the face.

“It just looks like you’re getting a little sun-kissed glow,” Paltrow said.

The ColorBlur Glow Balms are now available to purchase on Goop’s website. An Australian rollout date has not yet been announced.