Kerasilk announces new range and rebrand

With a 40-year history of innovation behind them, the brand Kerasilk is a household name. They were one of the original pioneers of using silk in hair care, fusing it with keratin to strengthen every strand. Now, the brand is continuing its legacy with a new range and rebrand, but with the exact same promise of strengthening and smoothing out the hair.

The new Kerasilk range is infused with vegan Silk+ Technology, which combines exclusive bioengineered Biomimetic Silk with high-potency ingredients in formulations that ensure each product achieves the strong, beautiful results you expect — hair that is noticeably more resilient, elastic, shiny, and soft. 

Biomimetic Silk replaces conventional silk proteins, replenishing amino acids inside and outside the hair. Then, each formula is infused with precise ingredients known to address targeted needs such as hydration, colour protection, or volume. As a result, every Kerasilk product is optimised to meet specific hair and styling needs

The brand is now split into four different categories: Specialists, Essentials, Styling and the Kerasilk Expert range which includes the in-salon Kerasilk Keratin Smoothing Services.

Here’s what you need to know about each range.

Essentials

Kerasilk Essentials products are the perfect foundation from which to build the best possible version of your hair. Gently cleansing and conditioning, Kerasilk Essentials address targeted hair needs such as lightweight hydration, strength, or balance. Because every product is formulated to meet specific hair and styling needs, it's easy for stylists to recommend and for consumers to select and use the ideal product regimen for every hair type, texture, and condition. 

Kerasilk Essentials feature Silk+ Technology, which combines innovative Biomimetic Silk and high-potency enhancers that provide targeted performance benefits. Bioengineered Biomimetic Silk replaces conventional silk proteins and replenishes lost amino acids inside and outside the hair. Every use of Kerasilk Essentials improves hair’s structure, so hair is not only gently cleansed and conditioned, but also noticeably more resilient, elastic, shiny, and soft. 

Styling

Kerasilk styling products address an ever-expanding range of targeted styling challenges and goals. Each product is carefully optimized to make it easy and intuitive for stylists to recommend and for consumers to select and use the ideal products for their unique aspirations. The range includes innovative formulas for every hair type and texture, all infused with Kerasilk Silk+ Technology, which combines Biomimetic Silk with high-potency ingredients and enhancers in vegan formulations. Those purpose-specific enhancers include Blue Lotus extract, known for being rich in strengthening nutrients, minerals, and vitamins, and shea oil, known for its high concentration of fatty acids and antioxidants including Vitamin C, A, and E. Kerasilk Styling products cover all the bases, from everyday must-haves to special occasion performers.

Specialist

Kerasilk Specialists include masks, balms and oils, sprays, and scalp care that create hair that is as strong as it is beautiful. Kerasilk Specialists are the most refined options available for targeting specific hair concerns and achieving the most powerful results.

Kerasilk Keratin Treatment

Kerasilk’s iconic Keratin Treatment is ideal for any kind of unruly hair type and is designed to transform unmanageable, curly, wavy, or frizzy hair into the shiniest and smoothest version of itself. Loved and trusted by thousands of hair experts, the Kerasilk Keratin Treatment is highly effective in creating natural looking, beautifully smooth hair and a change of shape that is gentle yet lasts for months. This high-performance in-salon service features the brand’s exclusive Biomimetic Silk along with shea oil and thermal-active KeraShape Technology. KeraShape Technology is responsible for the long-lasting effects of the Kerasilk Keratin Treatment. It builds new bonds and cross-links inside the hair and optimizes the hair’s surface for silky softness that lasts for months.

For more information, visit the Kerasilk website here.