Yesterday (4th of October) Priceline Pharmacy held its 11th bi-annual showcase ‘The Beauty Prescription Live in Sydney’ event. With over 200 media and influencers in attendance the latest and greatest products from 64 brands (including 11 exclusive brands) were on display.
The tradeshow highlighted Priceline’s breadth of exclusive brands all available to shop at each of the 465 Priceline and Priceline Pharmacy stores. Priceline Pharmacist Amy Sabatini showcased Priceline’s medically certified Health Stations, inviting guests to understand their blood pressure, body composition, heart rate, heart age and more.
“The Beauty Prescription Live demonstrates our position as Australia’s leading health and beauty retailer – our range boasts some of the newest, most sought-after products,” Priceline Pharmacy’s Head of Marketing Gabrielle Tully said.
The event included an intimate media breakfast where Priceline Pharmacy shared their top sellers for the first half of this year and trend predictions for the next six months. The breakfast also included a panel session with brand founders Sally Obermeder (Swiish), Georgia Geminder (Gem) and Raquel Bouris (Who Is Elijah) whose brands have already or will soon launch at Priceline Pharmacy.
Priceline Ambassadors Chrissie Swan, Tanya Hennessy and Olivia Rogers were in attendance, as well as Priceline Hair & Makeup Director Sarah Laidlaw.