US brand R+Co is breaking boundaries with their range of high-performance haircare that promises many good hair days ahead. The brand is more than just about the product; the unique and contemporary packaging evokes feeling, style and attitude. Created by some of the best hairstylists in the business, it means you’re in safe hands.
Behind the brand is top hairstylists Garren, Thom Priano and Howard McLaren. Innovative and rule-bending, they individually bring something different to R+Co with their combined century of hairdressing knowledge and experience. Garren is trusted by the industry’s leading photographers, designers, editors and celebrities and is considered an icon; Howard McClaren has been the creative director of influential haircare brands such as Toni & Guy and Bumble & Bumble, and brings a wealth of knowledge on board, and Thom Priano is considered one of the world’s top men’s groomers and has an extensive Hollywood client list, including the likes of Brad Pitt, Justin Timberlake and David Bowie. In 2014 the brand was launched and the rest is history.
Use of lush photography on R+Co’s packaging makes the products visually eye-catching and unique. Best of all, you know what each product is for at first glance, with a touch of humour shining through. Take the Cactus Texture Shampoo for example; a product that’s designed to give texture and grit, presented in a tongue-in-cheek way. Though visually enticing, the performance and efficiency of the products seal the deal.
All products are formulated without parabens, sulfates, mineral oil or petrolatum, and the range is completely vegetarian, cruelty-free and gluten-free and colour-safe.
