David Jones expands its beauty and lifestyle offering

David Jones is excited to announce the expansion of its large beauty and lifestyle offering with the launch of a curated Sexual Wellness category.

The new category, which features premium devices, accessories and intimate skincare, is set to shine a spotlight on sexual wellbeing by reframing sex, intimacy and personal pleasure as a vital part of self-care, wellness and beauty rituals.

Established and emerging sexual wellness brands including Frenchie, Elvie and NORMAL will be available to shop online from Thursday October 28 at David Jones, with more brands including Vush and FIGR due to join the portfolio over the coming weeks.

Each of these brands is a leader in design, innovation and technology, creating accessible, sustainable and inclusive products for customers of all demographics.

“The rapid growth of the sexual wellness industry over the past few years, particularly since the COVID-19 lockdown, has resulted in a growing demand for personal pleasure products from within the beauty and self-care space,” said David Jones category manager of beauty, Ben James Mitchell.

“Through this launch, we will be able to give our customers the ultimate wellness shopping experience and solidify David Jones as the number one retail destination for all things health and beauty.”

David Jones is pleased to have curated a sexual wellness category that allows customers to engage with brands offering expertise and knowledge in this space.

“It is so exciting to see David Jones launching this sexual wellness range and playing a vital role in this current sexual revolution,” said campaign ambassador and certified Australian sex coach, Georgia Grace.

“I love that more people will have access to these incredible products, allowing them to reach a whole new audience who may never have had the opportunity to engage with such discussions.”

To see the full David Jones sexual wellness range, please visit: https://www.davidjones.com/edit/sexual-wellness

Please note, this link features product images, reviews and information including usage guides for sexual devices and accessories, which may only be suitable for persons 18 years of age and older.