Grown Alchemist to open global flagship

Australian beauty brand, Grown Alchemist, is preparing to open a global flagship store in the Melbourne suburb of Carlton this coming December.

Located in the King & Godfree shopping precinct, the store will stock the brand's clean skincare, body products and supplements, while offering in-store LED-light treatments, IV drip therapy, facials and oxygen treatments, according to Broadsheet. The space will also house a "clean room" that will be pumped full of purified air. 

“The store itself is designed to deliver a skin-boosting space through an ultra-purified environment which creates a pure oxygen exchange with the skin,” Grown Alchemist founder, Jeremy Muijs, told Broadsheet. “So the longer you spend in the store, the better your skin looks and functions.”

The shop itself is a resigned Victorian cottage featuring traditional brick work with stainless steel and glass fixtures – like a research lab – a nod to where the products themselves are made.   

“What we’ve done is we’ve kept the entire brick structure, which was falling apart, and we’ve reinforced it. We’re treating it like a ruin we want to preserve – there are big cavities and holes and all over,” Muijs told Broadsheet. “There are no doors, there are just gaps where the windows used to be. It’s quite pure, but a little bit playful as well. It’s a nice play between the old and the new.”

Up until now, in Australia, Grown Alchemist has been stocked online as well as in Myer and selected beauty salons and pharmacists. Alongside the opening of the flagship store in December, it will also be moving into David Jones.