Hailey Bieber’s beauty brand, Rhode, has announced it is partnering with Sephora for a global expansion.
But before you say RIP to your wallet, we still don't have an Australian launch. Instead, Rhode will be available to shop via Sephora in the US, Canada and the UK later this year.
The news marks Rhode's first foray into a retail partnership, with its direct-to-customer approach having seen huge success thus far.
"We’re beyond excited to share that Rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall," the brand said via Instagram.
"From day one, it’s been our dream to bring efficacious, intentional skincare and beauty essentials to as many people as possible."
"We’re so happy to be partnering with Sephora to help us bring the world of Rhode to more people and expand our global community."
"Thank you to everyone who has supported us along the way, we couldn’t have done this without you! We can’t wait for you to experience all the exciting things we have in store."
Surely this means Australia is on the way? We will be waiting with bated breath...
Image credit: Rhode
