Sephora set to open second NZ store

Two years after Sephora opened its first door in New Zealand, the global beauty retailer is all set to inaugurate its second store in Auckland on March 18, 2021. 

Located at Sylvia Park, the new store boasts bigger experiential spaces throughout as well as a wide brand assortment.

“It’s been almost two years since we opened our first brick-and-mortar store in Auckland and the journey so far has been nothing short of exciting,” Sephora Australia & New Zealand general manager, Beth Glancey.  

“We always knew that New Zealand would be a key market in building our beauty community and we can’t wait to connect with our customers in this new and dynamic way.”

Highlights include:

Elevated Sephora services

Similar to the first store, customers can enjoy skincare consultations at the Skincare Table on the ground floor. They will also be able to enjoy consultations on the first floor at the Skincare Bar, nestled amongst skincare brands like Ultra Violette, Fresh Beauty, Ole Henriksen and more.

In addition, the new store also comes packed with makeup mirrors to allow for product trial and larger Beauty Studios for beauty touch and play. 

New brand offering

Sylvia Park store will open with new brands like Pat McGrath Labs, which launches exclusively with Sephora New Zealand as well as Giorgio Armani, Burberry Beauty, Goldfield & Banks and Bon Parfumer. 

Opening exclusives

From 18 – 21 March, customers will be invited to join in the opening weekend celebrations by visiting the Sephora photo booth outside the store. Customers will have the opportunity to share their photos and tag @Sephoranz on Instagram to enter the opening weekend competition for a chance to win a Sephora Collection lip vault valued at $685.

The first 100 customers on launch day to spend $150 will receive a Pat McGrath Labs Mothership Palette valued at $121; the first 100 customers on Friday 19 and Saturday 20 March will receive a tarte High Tides & Good Vibes Mini H20 lip gloss set valued at $63; and on Sunday 21 March, customers who spend $150 will receive a Sephora makeup bag. 

COVID-19 safety

Sephora has worked closely with Sylvia Park to ensure all safety precautions and measures are taken during the weekend celebrations. Social distancing for customers and staff will be implemented with hand sanitiser available throughout the store.

Sephora staff will wear face masks throughout the weekend event and security will be available to maintain social distancing and safe capacity of the store. Customers will be asked to check in via the NZ Government QR code upon entry into the store.