Yesterday we wrote about one of the innovations to come out of the CES (Consumer Electronic Show) in Las Vegas – La Roche-Posay's wearable skin sensor. But the French brand wasn't alone in revealing its innovations in the world of personalised skincare.
Neutrogena also unveiled its latest advancement – the first-ever personalised sheet mask, Nuetrogena MaskiD.
How does it work? Consumers take a selfie with their smartphone, using a skin analysis camera attachment tool – Skin360 – that the brand starting selling in September last year. The 3D camera creates a map of the face, including exact measurements and shape of the nose, eyes and lips.
Each mask can then be tailored with ingredients such as hyaluronic acid and vitamin c to fit specific sections of the face. Personalised data from the Skin360 app is used to determine which ingredient will be the most beneficial for which areas of the face, creating a custom mask to address the user's specific skin care needs.
"Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis and 3D printing, to give consumers new ways to achieve their best skin ever," said Johnson & Johnson Consumer global R&D lead Dr Michael Southall.
According to Glossy, Neutrogena opted to create its personalised sheet mask following feedback received through Skin360 reviews. Customers of the tool said they found the analysis to be interesting, but wanted a tangible product that could put the analysis to use. Due to be released in the US later this year, consumers can join the waiting list to be the first to try the product now at neutrogena.com/maskid.
The publication also reported that the sheet mask market is expected to increase from a $US267 million in 2017 to $US449 million by 2024.
