It’s the Australian-made and owned skincare brand making waves in the industry - Panemorfi Skincare is one you need to know.
Not only are its customers’ before and after shots incredible, but the products are cruelty-free and vegan, and suitable for a wide range of skin types and ages.
BD spoke with the brand’s founder and qualified beauty therapist, Jessica Younadem, all about how Panemorfi was created, powerhouse ingredients and the company’s philosophy around its formulations.
Congratulations on the success of Panemorfi Skincare! Can you tell us a bit more about the brand and why you created it?
Our skin is one of the biggest organs in our body, it comes in contact with the rest of the world and is the first thing we see! Just as we consume nutritional foods to keep us healthy, we need to feed our skin the proper nutrients in order for it to function to its full potential.
I was constantly trying to find the next ‘best thing’, and as a beauty therapist we are always trying to score products that aren’t available to the general public. So instead of finding the next best thing, I decided to make the next best thing.
After endless nights of researching and trialling products I finally found everything I was looking for and Panemorfi was born! Panemorfi is cosmeceutical skincare that consists of biologically active ingredients that directly target the skin’s cell function to improve its health and appearance.
What is the brand's beauty philosophy?
Life is never perfect, but your skin can be. We know that life can get the best of us and sometimes we feel like we can’t control much, but it does make it easier to deal with when you’re looking after yourself.
Everything starts from you, so why not treat yourself.
You have a wide target audience of 16 to 50 years old, what product ranges do you offer and what would suit each demographic?
We don’t prescribe skincare solely based on age; we base it on the condition of the skin. No matter what age or stage the condition your skin is in we have a product to help replenish it.
Our Botanical Range is fantastic for our younger demographic and for those whose skin may be too frail or sensitive like our more mature customers.
Even products like our Multivitamin Creams are perfect for our older clients who are looking dull, or it can be used for young adolescents struggling with hormonal imbalances and unpredictable skin!
Whether you have an issue with your skin or you just want to maintain your youthful appearance, Panemorfi is the way to go.
Panemorfi Skincare has had great success with acne-prone skin types (the before and afters are incredible!). Can you take us through how they have achieved such great results?
There are multiple possibilities as to why someone is suffering from acne. A lot of the time it is because something is causing inflammation or there is some other imbalance within the skin.
So, our skincare is formulated to build skin health and strength which in turn, rids our lovely customers of their unwanted acne!
It's an important focus for the brand to support cruelty-free formations, also offering a wide range of vegan products. Can you share your philosophy around this and why it is important for Panemorfi Skincare?
You wouldn’t drink a beverage full of synthetic chemicals and nasty toxins, so why would you put it on your face?! Vegan and cruelty-free products don’t contain any of the nasties that will end up doing more damage to your skin, instead you will be using skincare that focuses on plant derived ingredients containing vitamins, minerals and antioxidants that are way better for you!
We believe that your skin should be able to function completely on its own, so by using vegan and cruelty-free products it will encourage the natural production of collagen and healthy skin cells to give you flawless and effortless skin that your future self will thank you for.
Cruelty-free pretty much means none of our furry friends were harmed in the making of your product however, they can still contain animal products that were not harvested in the nicest ways. That is why it is important to have a vegan and cruelty-free product, because there are always plant derived substitutes that are just as powerful.
The brand is Australian made and owned. What does being an Australian brand mean to you and why was it important to have your products made locally?
One of the great things about having Australian owned and made products is that we understand what exactly your skin may be going through and that allows us to know what is best for you.
Having our ingredients locally sourced also supports our economy and Australian products by law are not required to be tested on animals like they are in other countries.
Being an all Aussie brand means that by purchasing our products, you are giving back so much more to our country and the people in it. You will be helping retain and create Australian jobs, you’ll be buying value for money and you will be buying products built to Australian Safety, Quality and Environmental standards!
Panemorfi Skincare works with a wide range of active ingredients that help people achieve their skin goals. Can you talk through some of your key ingredients and their benefits?
Our key ingredient in our Panemorfi Skincare is firstly retinol. Retinol is great to help prevent wrinkles as well as smooth out existing fine lines and wrinkles as well as helping to regulate oily skin and minimize breakouts.
Our second ingredient is vitamin C - great for promoting collagen production which has the potential to thicken the dermis of skin.
Glycolic acid is a big ingredient in our skincare that helps exfoliate dead skin cells, fade pigmentation, brightens, smooths and fights acne.
Niacinamide is Botox in a bottle! It helps build keratin, a type of protein that keeps your skin firm and healthy.
Lastly our Lactic acid ingredient helps smooth, and even skin while also making it look firm and reduce the appearance of fine lines, wrinkles, and dark spots. These are all great ingredients to look for in skincare.
What product in your range should Australian beauty media be across and why?
Our Botanical Range is such a relaxing yet effective product range that everyone and anyone can benefit from.
Sometimes skincare routines can get a little bit over the top and can become too complicated. Our Botanical Range is just a reminder that it doesn’t need to take much in order to have flawless skin… Sometimes less is more!
Where can people find Panemorfi Skincare?
What are Panemorfi Skincare's ultimate long-term goals?
Our ultimate goal is to see Panemorfi in everyone’s bathroom and for it to be a part of every salon's skincare recommendation!
To learn more about Panemorfi Skincare and to download hi-res product images, you can view the brand listing here.