You just have to scroll through your Instagram feed to notice facial aesthetics is on the rise – with more and more women of varying ages embracing cosmetic injectables and fillers. So where has this trend stemmed from and why? To find out, Allergan Australia called on Bell Kennedy to conduct online interviews with more than 2000 Australian women aged 20-49.
Key reporting from the Face Value study found 67 per cent of women believe they are under more pressure than men to stay young-looking, with 70 per cent of women aged 25-34 agreeing there is more pressure than ever to look younger. It was found 33 per cent believe people ‘react more positively to you’ based on attractiveness and perceptions of age.
Work was seen to be a big driver in wanting to look more attractive. Of those surveyed, 37 per cent are conscious of looking obviously older than their work colleagues, while 34 per cent agree facial attractiveness and perception of age impact prospects for promotion or opportunities for new jobs.
When it comes to dermal fillers and anti-wrinkle injections, 38 per cent believe women should start using dermal fillers and anti-wrinkle injections at the age of 35 to manage the ageing process. But the pressure to look good is not just coming from outside factors, with 35 per cent saying the choice to improve their facial appearance would be for themselves.
Facial injectables may sometimes come with criticism, however, 46 per cent of all respondents believe women should be able to be public about their experience and do so without feeling judged. A further 46 per cent would be supportive if a friend was considering these procedures and a further 37 per cent would be neutral.
And while we do see some people go overboard with the injectables, many would prefer a more natural outcome – with 17 per cent saying they would want an aesthetic procedure to deliver ‘the best version of myself’.
