Each country's favourite beauty brand revealed

The latest COSMETIFY INDEX report is here, and we're sharing with you all the beauty data you need to know.

BD has already reported on the TOP 50 HOTTEST BRANDS, BRANDS ON THE RISE FOR 2024, and the most powerful beauty influencers. Here in the last instalment, let's dive into what brands each country is loving.

Looking at the most searched beauty brands worldwide, Cosmetify reported that there were some interesting trends in 2023.

For example, Bath & Body Works was the number one most favoured brand in 27 countries, including Finland, The Netherlands, Spain, Cyprus and the US. Its popularity stretches across the globe, including countries in North America, the Middle East and parts of Asia and the Caribbean.

But other brands are more regionalised, said Cosmetify. For example, Rituals, a brand known for its home and body cosmetics, is popular across several European countries, such as the Netherlands, Germany and Switzerland.

Oh K!, a Korean beauty brand, is the most searched-for brand across 76 countries, including Spain, Denmark and Israel. This indicates the global influence of K-beauty and its innovative, trend-setting products.

There are also examples of countries being loyal to their local brands. For instance, KIKO Milano is most prevalent in Italy and neighbouring countries, as is Charlotte Tilbury in the UK and Ireland. Innisfree is another example in South Korea.

As for Australia, Origins came out on top, and for New Zealand it was Sol de Janeiro that is the country's pick.

And a breadown of each brand and its popularity here:

1. Oh K! – 76 countries
2. Bath & Body Works – 27 countries 
3. CeraVe – 22 countries 
4. La Roche Posay – 14 countries 
5. Rituals – 13 countries
6. Belcorp  – 6 countries 
7. M.A.C Cosmetics – 4 countries 
8. KIKO Milano – 3 countries 
9. L'Occitane – 3 countries 
10. Charlotte Tilbury – 2 countries
11. Sol de Janeiro – 2 countries 
12. Vaseline – 2 countries 
13. Origins – 1 country 
14. BaByliss – 1 country
15. Innisfree – 1 country
16. Amouage – 1 country
17. The Body Shop – 1 country
18. Cloud Nine – 1 country
19. Faberlic – 1 country
20. Medik8 – 1 country

You can view the full Cosmetify data methodology, HERE.

Image credit: intothegloss.com