Slime green: Beauty’s new favourite colour

Green beauty is trending, but not as you know it. Instead of referring to the  natural, eco-friendly beauty movement that’s also popular right now, we are actually citing “green beauty” in a more literal sense. Think green eyeshadow, green nails and green hair – but not just any green, slime green. 

It isn’t uncommon for beauty and fashion brands to latch on to a particular colour often made popular by the catwalks and the Kardashians (i.e. millennial pink and Gen-Z yellow), and this is now what is happening for the neon-hue. Similarly to millennial pink and Gen-Z yellow, slime green is starting to sneak its way into the outfits and beauty looks of everyone from SZA, to Kim Kardashian, to the models who walked for Byblos’ spring collection. 

If you’re wanting to get ahead of the trend but don’t know where to look, we’ve rounded up some of the best green-products to get you started. Plus, click through the gallery to see how everyone’s styling beauty’s new favourite colour.