Watching the wellness industry evolve is a fascinating affair. 2018 was always going to deliver one or two developments in the category and it seems the current focus is falling on body care.
Last week we wrote about body care trends to look out for, in which we quoted Mintel global skincare analyst David Tyrrell who found in a recent study that 35 per cent of Chinese consumers have bought more beauty/body care products than they did six months before. Similarly, over the weekend, WWD reported on the rise of athleisure-oriented body care products; specifically lotions, oils and bath salts that target a multitude of workout-related needs.
The author of the piece calls out muscle relief products, also those that fit into the "no-shower shower" category and ones that are portable time-savers, saying that the new generation of launches provide more traditional beauty benefits such as skin hydration as well as work out benefits like muscle stress relief and cleansing.
Body care as a category has been growing rapidly reports WWD: "For 2017, prestige body care was up 13 percent, to $286 million. Body moisturizers grew 5 percent, with $128.6 million in sales; body cleansers grew 17 percent, with $50.6 million in sales, and body exfoliators gained 42 percent, with $23.7 million in sales".
NPD Group beauty analyst Larissa Jensen told the publication: "There’s an audience for these products who want them to be more beautiful, if you will, or more sophisticated, but also, more relevant".
“This is not a tiny bubble,” she said. “This is a hint of a bigger movement that is going to be an increasing opportunity for companies to think about.”
Image courtesy of @ClassPass
