According to predictive data and retail analytics platform, Trendalytics, 2021 is going to be all about combining wellness and clean beauty – in turn achieving better makeup-less beauty results.
This means people will be looking for new ways to clean, hydrate and clear their skin and hair by relying on some not-so-ordinary beauty products.
So whether it’s experimenting with a fringe to elevate your hairstyle, or using products to help clear maskne, here are the biggest beauty trends of the year, according to Trendalytics.
It seems clean is in, with searches for cleancore being up 222% and double cleansing up 85%.
Thanks to the pandemic, many people are now looking for ways to combat maskne – aka acne caused by face masks. Searches for maskne have increased by 28,150%, acne dot by 50%, and acne serum by 156%.
3. Sustainable cycle
Say goodbye to wasteful periods – people are searching for eco-friendly sanitary products for a waste-free cycle. Searches for reusable period pads are up 77% and menstrual cup is up 32%.
Prepare to see a lot of fringes this year, with below-the-brow styles being the next big thing. Searches for curtain fringes grew by 1,050% and long bangs by 15%.
5. Active acids
In 2021, People will be putting their best face forward with acids. Searches for mandelic acid are up by 96%, polyhydroxy acid by 67%, and salicylic acid by 66%.
BD recommends: PB SKN REFRESH Gel Cleanser, Rodan + Fields REDEFINE Daily Clay Cleanser, tbh Skincare acne hack cream, The Secret Skincare Acne Formula, La Roche-Posay Effaclar Anti-Acne Purifying Mask, Sebastian Professional Dark Oil Hair Styling Oil and bhave Let’s Spray – Strong Hold Hair Finishing Spray.
1. Smart sanitiser
Thanks to the pandemic, people are looking for smart sanitising solutions to keep their phones and homes germ-free. Searches for UV sanitising wands have increased by 1,122%.
2. Call of the wild
Whether they’re hiking, sprinting up hills or simply getting outside, 2021 is all about reconnecting with nature. Searches for outdoor training are up 32% and everesting are up 128%.
3. Self love
At the forefront of the sexual wellness revolution are next-gen apps and celeb-backed product lines. Searches for sexual wellness are up by 41%.
4. Life online
Looking to unload some stress after the whirlwind year that was 2020? People are discovering digital ways to become more grounded and less anxious. Searches for virtual therapy have increased by 121% and virtual yoga by 505%.
5. Digital overload
With life currently more virtual than ever, blue light protection is becoming increasingly popular. People are looking for products, treatments and practices to alleviate the damage caused by their digital devices. Searches for blue light glasses are up by 114% and blue light protection by 72%.
BD recommends: Natio Tea Tree and Eucalyptus Sanitising Surface Spray, Absolute Essential Purify Hand Sanitiser Gel, endota spa Time For You Hydration & Meditation Pack, Natio Ambient Essential Oil Diffuser, Medik8 Advanced Day Total Protect™, Glow Lab Age Renew® Total Defence SPF15 Moisturiser and Skin Physics Dragon’s Blood Radiance Daily Moisturiser SPF 15.