New Zealand's Monday Haircare expands overseas

New Zealand born, Monday Haircare has its sights set on international domination, with the news it has expanded into the U.S. market.

The cult-favourite haircare line is now available at Target, as well as, and subsequently at Ulta Beauty.

The brand first made headlines in 2018 when it launched in NZ, having sold out of six months’ supply in six weeks.

“We took 25.6 percent market share in 14 days at our leading supermarket [retailer]. We sold six months’ worth of stock in six weeks. You couldn’t have gotten a bigger launch, and the way we’re going to try to replicate that here,” said Monday Haircare founder, Jaimee Lupton.

According to reports by WWD, industry sources are saying the expansion could add $40 million in retail sales to the business, putting the brand at $55 million in global retail sales for its first 12 months in the U.S. market.

Sources added that, pending expansion into the U.K. and Canada, retail sales could reach $100 million by the end of 2022.