French-born active skincare brand La Roche-Posay has appointed expert skincare specialist Rachel McAdam to be the official spokesperson and consultant to the brand.
Titled scientific communications and education manager, McAdam will deliver evidence-based information on La Roche-Posay products to healthcare professionals, consumers and the LRP team.
With a background in pharmacology, McAdam brings plenty of experience to her new role. The consumer, pharmacist and doctor all have a right to know what is in a product and why,” McAdam says. I am here to provide that insight to allow more informed decisions to be made when it comes to selecting skincare."
I am very excited to be involved with this brand. I have just returned from visiting the manufacturing site and formulations laboratory in France, which not only further inspired me, but has highlighted the relevance of the LRP formulations to Australian men and women."