Joining the likes of Facebook, Starbucks and MasterCard, has been ranked as one of the top 10 global brands in the Top Risers category of the Brandz Top 100 Most Valuable Global Brands report.
Conducted by market research firm Millward Brown, the Brandz report is in its seventh year and is claimed to be the definitive source for understanding brand value, and the strategies that help build and sustain it, across numerous product categories.”
Clinique was ranked in sixth position in the Top Risers category recording a 43 per cent growth in brand value due to overall brand strength and growth in the BRIC markets, according to the report.
Clinique’s success is largely due to our mission to provide disruptive innovation in as many aspects of our business as possible,” says Clinique global brand president Lynne Greene. The original equity and heritage of Clinique has evolved into a contemporary design that continues to excite consumers around the world.”
Recent coups for Clinique include becoming the number one skincare brand in Russia, the successful launch of Even Better Clinical, technological breakthroughs in product innovation and creating its high-touch consumer engagement service model, Service As You Like It.
