It seems that (Bobbi Brown NZ) is realising the power of celebrity. After announcing the brand’s first celebrity collaboration in September 2012 with Katie Holmes, the make-up brand has just revealed they have signed up model and actress Kate Upton for their second celebrity partnership.
Holmes will remain the brand’s celebrity face in collections until June this year, with Upton beginning to appear in images at Bobbi Brown Cosmetics counters worldwide from July. The official ad campaign images will break in September issues of national print magazines.
I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and that is pretty powerful,” says Brown.
Upton adds, I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that.”
Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally. The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about - fresh, modern, classic and cool,” reveals Bobbi Brown Cosmetics president Maureen Case.
