The brand may have been revolutionising the beauty industry for over 20 years, but yesterday saw embark into new terrain with the announcement of its first-ever celebrity face in the form of Katie Holmes.
Katie Holmes epitomises the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown. Katie is a classic natural beauty, entrepreneur and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”
Holmes adds, Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is make-up that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Make-up is powerful and I am thrilled to be a part of this brand.”
The partnership between Holmes and Bobbi Brown will be rolled out in 2013 through print ads, light boxes, on-counter and editorial features. Brown will also be the lead make-up artist for the Spring/Summer 2013 Holmes & Yang fashion show – the line designed by Holmes and celebrity stylist Jeanne Yang.
This is a very exciting time for Bobbi Brown Cosmetics and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe,” says Bobbi Brown Cosmetics president Maureen Case. We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”
